Sometimes I like to think about male rock stars or actors like Johnny Depp. I like to imagine them just about to leave the house in the morning, standing in front of their jewelry boxes, and trying on different necklace, hat, and ring combinations. Deciding “that’s too much turquoise for today” and then getting it just right.
What are the chances? Danny Baker has used a photo of Andrea Allen to make his entirely valid point. Although Mr Baker wouldn’t have known it, there’s a very good chance that Andrea (who likes her English footy) is a Leicester City fan. I can’t see why she would support anyone else.
Started liking Leicester when they came out of relegation! This is pretty funny.
One day I got a note from the marketing department about creating an internal ad for Vimeo using our Brand Creative Fund (BCF) process. It only seemed to make sense for us to take a little bit of our own medicine and create some memorable pieces for the home team. The odd part about the project was that we were creating pre-roll to be shown on YouTube. If you’ve ever been on Vimeo, you’d know that we would rather stab our eyes out with hot pokers than have interruptive pre-roll before any content.
With that in mind, I had this idea that perhaps we could tackle this project not by thinking of it as pre-roll, but thinking of it as a container. This container (a pre-roll unit) would give us certain restrictions that would make for an interesting challenge for our Vimeo filmmakers.
I had been wanting to work with filmmaker Saman Kesh for some time, and this seemed like a perfect opportunity for his absurdist humor. Meeting with him at the Skunk offices in LA, I shared the idea with him, and I could see the gears turning as he starting riffing on some ideas about the premise of pre-roll and interruption.
So without further interruption, here is the pre-roll in all its glory:
kiss your friends’ faces more / destroy the belief that intimacy must be reserved for monogamous relationships / be more loving / embrace platonic intimacy / embrace vulnerability / use emotionality as a radical tactic against a society which teaches you that emotions are a sign of weakness / tell more people you care about them / hold their hands / tell others you are proud of them / offer support readily / take care of the people around you